Writer and producer. As early as 1933, he became a legend in the advertising business. He wrote and produced the old Tom Mix western shows on radio. The Tom Mix craze began with a full-page newspaper ad for St. Louis-based Ralston Purina's Hot Ralston cereal. More than 250,000 children responded to the ad, setting the world's record for direct returns from a single advertisement. "Tom Mix and his Ralston Straightshooters" were the result.
Writer and producer. As early as 1933, he became a legend in the advertising business. He wrote and produced the old Tom Mix western shows on radio. The Tom Mix craze began with a full-page newspaper ad for St. Louis-based Ralston Purina's Hot Ralston cereal. More than 250,000 children responded to the ad, setting the world's record for direct returns from a single advertisement. "Tom Mix and his Ralston Straightshooters" were the result.
Bio by: Connie Nisinger
Gravesite Details
Buriedf January 13, 1998
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