Entrepreneur. In 1948 he founded Hot Rod Magazine, which was instrumental in the evolution of hot-rod auto culture. He went on to create the largest special interest publishing company in America. His consumer magazines included Motor Trend, Car Craft, Guns & Ammo, Sport, Motorcyclist, Hunting, Mountain Biker, Photographic, Teen, and Sassy. When he sold his company in 1996, Petersen Publishing's annual revenue was $275 million. In 1994, he fulfilled a lifelong dream with the opening of a 300,000 square-foot automotive museum. The Petersen Automotive Museum in Los Angeles stands as the nation's premiere automotive museum, serving thousands of visitors each year. He died of cancer.
Entrepreneur. In 1948 he founded Hot Rod Magazine, which was instrumental in the evolution of hot-rod auto culture. He went on to create the largest special interest publishing company in America. His consumer magazines included Motor Trend, Car Craft, Guns & Ammo, Sport, Motorcyclist, Hunting, Mountain Biker, Photographic, Teen, and Sassy. When he sold his company in 1996, Petersen Publishing's annual revenue was $275 million. In 1994, he fulfilled a lifelong dream with the opening of a 300,000 square-foot automotive museum. The Petersen Automotive Museum in Los Angeles stands as the nation's premiere automotive museum, serving thousands of visitors each year. He died of cancer.
Bio by: John "J-Cat" Griffith
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